Company : Elvy Lifestyle
Country : India
Industry : Exclusive Lifestyle Retail
Elvy Lifestyle Private Limited is India’s exclusive lifestyle shopping Catalogue Company. Elvy Lifestyle gives contemporary, exclusive and stylish options to set up a great home and office thereby reinforcing the brand values of uniqueness, exclusivity, convenience, lifestyle, value, international quality and easy shopping.
Elvy launched its first stylish shopping catalogue on 23 March 2006. Elvy’s has a prime network of self-owned showrooms in the National Capital Region – New Delhi and other cities, in addition to a fully functional internet mall, to support the catalogue with its Corporate office located in commercial hub of Gurgaon. Being in business for over six years now, elvy has notched significant achievements by forging strategic alliances and tie ups with major airlines, MNC banks, hospitality partners and restaurants, real estate conglomerates. It has opened up stores in New Delhi & NCR (National Capital Region) and has expanded to different cities. Elvy also runs loyalty programs for its customers across all segments.
Challenge
Elvy wanted to take advantage of the latest retail technology in order to offer its customers the most efficient and streamlined purchasing experience, with a focus on fast, effective, and efficient service to each customer. In addition, the company needed an Integrated solution that facilitates control on their stores & showrooms across geographic allocations from their centralized hub located at Gurgaon.
Catalogue sales were another area that Elvy aimed to integrate with iVend. elvy is engaged into inflight catalogue sales where, customers demand efficient, convenient and consistent shopping experiences from retailers by catalogue. By using iVend Retail, Elvy could compile all the customer sales data at the warehouse, leading to cost savings while retaining customers. iVend Retail helped elvy manage efficient warehouse & inventory management functions to meet customer expectations to deliver a consistent experience at all Retail touch points. As the demand for the merchandise grew during the festival season, the scalable iVend Retail assisted well in coping with the added demands. More points of sale terminals were added to consolidate the mounting sales & faster order processing to meet the stringent delivery schedules. To support its aggressive expansion plans the solution they chose had to be scalable so that it grows as the company grows.
Some challenges that required immediate attention were-
- Inefficient stock monitoring & movement
- Inadequate Customer Information
- Scattered MIS reporting
- Non-integrated financial system
Solution & Services : iVend Retail Management Suite
Benefits
iVend Retail sufficed ElVy’s need of an unified solution that leverages ever customer touch point and connects the entire retail operation—with a goal of knowing, engaging with, and serving their customers better. They no have real time management of stocks at their centralized Gurgaon hub. In addition to the regular sales transactions, using iVend Retail, Store employees can use sales executive points situated in the store to check stock position and other information and create sales orders that are automatically sent to SAP Business One for further processing.
Some immediate benefits that Elvy noticed were-
- iVend Retail Management Suite with SAP Business One
- Increased employees’ overall efficiency by eliminating work duplication on disintegrated processes
- Improved cash tracking and stock and replenishment planning
- Achieved faster order processing
- Standardized business processes based on industry best practices
“ CitiXsys has successfully implemented iVend Retail and Elvy is pleased to have a functional experience of integrated Retail at its store. iVend Retail has been a perfect choice for our Retail business, since it leverages Right Technology in the right manner to maximize customer & Inventory service levels ”
Mahender Sharma
COO-
Elvy Lifestyle Pvt. Ltd.
