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CitiXsys Americas Inc.

alexandre-kaidbeyAlexandre C Kaidbey
Consulting Manager
E :

Alexandre comes with a proven track record of 10+ years in the luxury industry, with extensive background knowledge of integrating innovative technology solutions in the retail sector. At CitiXsys, Alexandre is currently designated as Channel Sales Manager taking care for the North America region and is responsible for identifying, recruiting and on-boarding new partners to drive revenues. Prior to CitiXsys, Alexandre has spent considerable time with Forgestik and Château D’Ivoire.

One Rockefeller Plaza 11th Floor
New York NY 10020 USA
T: +1 212 745 1365 | F: +1 212 618 6309
New Hampshire
1 Tara Boulevard Suite 200
Nashua NH 03062 USA
T: +1 347 768 8743 | F: +1 646 349 3441
CitiXsys Canada ULC
2425 Matheson Blvd. 8th Floor Mississauga ON L4W 5K4 CANADA
T: +1 905 361 2886 | F: +1 905 361 6401
E: toronto@

CitiXsys Americas Inc.

Rogelio RuedaRogelio Rueda
Consulting Manager
E :

Rogelio brings over 25 years of experience in IT strategy and outsourcing consulting services for complete ERP selection/ implementation cycle for PeopleSoft Financials and SAP Business One project management. Solution sizing, scoping customer requirements and post sales management of professional services are some of the key aspects of Keith’s daily work at CitiXsys. Prior to CitiXsys, Rogelio had worked with Deloitte Consulting, Grupo ASSA and Exact Software. Rogelio completed his Graduation in Computer Science from ITESO Mexico and master’s in Business Administration from I.T.E.S.M.

Mexico City
Javier Barros sierra #540 Tower 1, 5th Floor,
Office 5046, Lomas de Santa Fe, Del. Alvaro Obregon
Mexico City, Mexico
Postal Code: 01210
T: +52 55 44309360

rob-gentlesRob Gentles
Channel Sales Director
E :

With over 20 years of leadership and consultancy experience in retail, specializing in sales and channel development, Rob is no stranger to growing and managing accounts of high scale, pace and complexity, having previously worked on projects with tier 1 retailers including WH Smith and Debenhams. At CitiXsys, Rob will be contributing to the development of new and existing pan-European strategic alliances, in order to deliver a rich multi-market ecosystem of partners.

CitiXsys UK Limited
A2 Yeoman Gate, Yeoman Way Worthing, West Sussex, BN13 3QZ
United Kingdom
T: +44 149 161 5309 | F: +44 207 681 1016
CitiXsys Limited
2nd Floor, Palmerston House,
Fenian Street,
Dublin 2
T: +353 1 905 8020 | F: +353 1 905 8029

CitiXsys Arabia FZ-LLC

abdelrhman-elkadyAbdelrhman Elkady
Consulting Manager
E :

Abdelrhman has over seven years of experience in retail technology and business consulting and is a liaison between the Channel Sales Manager and CitiXsys’ Retail Partners. He is also instrumental in Partner Enablement, including delivery of product-related training on how to effectively implement and support CitiXsys products. Besides having strong retail domain knowledge, Abdelrhman understands the growing challenges facing retailers today and how technology can enable retailers to have sustainable profitability.

308, 3rd Floor, EIB 05 – Dubai Internet City P.O.Box: 502586,
Dubai UAE
T: +971 4 431 2139
Raya View Building G6, 24 KM
Cairo – Alexandria Desert Road
Smart Village,
Giza, Egypt.
T: +202 353 17828 | F: +202 353 17809
Southdowns Ridge Office Park, Cnr John Vorster Avenue & Nelmapius Road, Irene, Centurion, 0157, South Africa
T: +27 (0)12 003 3346 | F: +27 (0)86 512 3803

17th Floor, ICEA Buidling, Kenyatta Avenue, P.O. Box 15168-00400, Nairobi, Kenya
T: +254 205 157 015 | F: +254 205 157 001


CitiXsys Tech Solutions Pvt. Ltd.

Suvendu PaulSuvendu Paul
Project Manager
E :

After a stint with Polaris Software Lab, Suvendu joined CitiXsys in 2006 and has been a key member of the CitiXsys core team since then. Working in the capacity of Consulting Manager, Suvendu takes care of the development and implementation of iVend eCommerce and goes through all the phases of SDLC starting from requirement gathering, design, development, testing, implementation etc. Suvendu holds a master’s degree in IT systems with bachelor’s degree in computers.

R&D Center

SDF A – 7, Noida Special Economic Zone
Noida Dadri Road, Phase – II, Noida – 201305
Distt. Gautam Budh Nagar (UP) INDIA
T: +91 120 4743777 | F: +91 120 4743778

CitiXsys  Limited

FrankFrank Truong

Manager Consulting
E :

Frank has over 10 years’ experience working in the Information Technology industry, specialising in POS, ERP/CRM, Mobile App and retail business solutions with technical skill such as programming, SQL, Windows, Networking etc.

A telecoms engineer by qualification, Frank has been associated with CitiXsys for the past 3 years working in the consulting domain. His core job responsibilities include presales, enabling partners and product implementation. Prior to this Frank has successfully managed multiple projects in development, consulting, project management, presales and solution management.

Tower 2, Level 20, 201 Sussex Street, Sydney, NSW 2000
T: +61 2 9006 1616 | F: +61 2 9006 1515
Rialto South Tower, Level 27, 525 Collins Street, Melbourne 3000
T: +61 3 99352916 | F: +61 3 99352750
CitiXsys Singapore Pte Limited.
30 Cecil Street #19-08, Prudential Tower, Singapore 049712
T: +65 63052402 | F: +65 63052403

If you want to reach us immediately, please feel free to contact us by phone or email.

North America

Chris van Staden
Channel Sales Director
Contact Number: +1 310 623 0643


Rob Gentles
Channel Sales Director
Contact Number: +44 (0) 7717 510924

Middle East & North Africa

Shadi Al-Fraijat
Channel Sales Director
Contact Number: +971 4 431 2139

Australia & APAC

Paula Da Silva
Executive Vice President of Partners and Alliances – Global
Contact Number:  +61 414 264 433

Latin America

Dafny Varela
Channel Sales Director
Contact Number: +52 55 44309360

Sub-Saharan Africa

Jan Jansen van Vuuren
Channel Sales Director
Contact Number: +27 (0)12 003 3346

India & South Asia

Manish Chaturvedi
Vice President of Product Marketing
Contact Number: +91 991 038 1523

South East Asia

Pauline Jacintha Mathews
Channel Manager
Contact Number: +6016 441 9974