COMPANY : BURKE MARINE
COUNTRY : Australia
INDUSTRY : Speciality Textiles
Burke Marine, founded by Martin Burke on the shores of Sydney Harbour in 1971, Burke Marine has dominated the Australian and New Zealand Marine & sail market for the last 40 years. Combining a wealth of boating experience with a vast knowledge of textile manufacturing, the family-run company has been one of Australia’s most respected and dynamic marine brands. Burke Marine is committed to providing the world’s best marine equipment. In addition to their own brand Burke, they represent some of the world’s best marine brands which include Henri-Lloyd & Seabrake.
Henri-Lloyd is a premium marine lifestyle clothing brand originating from Manchester, Great Britian. Founded in 1963 by Henri Strzelecki, Henri-Lloyd quickly became the leading marine technical brand for the sailing fraternity.
The brand has been worn by crews of the Volvo Round the World Ocean Race, America’s Cup, world champions, Olympic sailors and also brand ambassador three times gold medalist, Ben Ainslie.
Challenge
Burke Marine owns a chain of stores spread over Australia and New Zealand. The company with its growing operations was unable to effectively and efficiently manage its store operations due to disparate and unstable systems, which meant they suffered from a lack of data consistency and reliability. With such disparate systems in place Burke Marine were unable to gain a complete view of their sales, inventory and store profitability, mainly due to it not being available. The manual checking of such key information became increasingly difficult to manage on an ongoing basis and was failing to provide upper management with key data to enable them to make important business decisions.
The existing system was unable to meet the local legislative demands of an Australian retailer and hence was inefficient and unable to streamline their store operations. Burke Marine needed a reliable system that could manage the end to end retail functions from Point of Sale (POS) to Head office integration along with inventory optimisation. The new system had to be scalable and therefore grow with the business and it had to provide flexibility in reporting while also giving upper management a holistic view on all aspects of the retail business.
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Required a retail management solution that was fully integrated to SAP Business One
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Improve their consumer centric approach to gain an edge
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Focused approach for improved employee productivity
Solution : iVend Retail with SAP Business One
Benefits :
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An end to end integrated application from POS to Head office with accuracy and transparency through iVend Retail
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Enhanced Channel visibility- Sale & purchase
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Effective gift card and Lay-By management has enabled our business to achieve improved customer loyalty and retention
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Intuitive solution, scalable to meet the future growth of 360 degree view of different divisions, revenue, costs and inventory valuation in real-time
“Our staff have commented on how easy the iVend system was to learn and to operate – it has helped to alleviate the “human errors” that we have had experienced in the past. Good features in iVend are the ability to easily look at other store and main warehouse stock levels in real time, integrated eftpos has been great, gift voucher processing is easy and transparent and we have now just implemented Lay-By.”
Fran, Burke Marine, Australia
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