Milano Impex goes Online to expand customer reach with iVend eCommerce

COMPANY: Milano Impex Pvt. Ltd.

Country: India
Industry : Footwear

Milano Impex Pvt. Ltd owns two brands EGLE & LOUIS ALBERTI and has been successfully selling them globally. After carving a niche in European market, Milano Impex Pvt Ltd introduced brand EGLE in India in 2003 followed by introduction of LOUIS ALBERTI.

Milano Impex Pvt. Ltd initially followed the dealer & distributor business model which contributed to a major chunk of their revenue. After achieving considerable success in their maiden Retail venture, company looks forward to expand their reach with an online offering.

Challenge

With a successful lineage of introducing European shoe brands EGLE and Louis Alberti, Milano Impex wanted to launch a new business-to-consumer eCommerce Portal. A portal that would allow them to sell merchandise directly to the consumers and deliver an integrated brand experience to match the spirit of “Shoes for all occasions”.

The company wanted an eCommerce portal that seamlessly integrates into their iVend Retail and SAP Business One so that their. Online and Physical stores function as a unified retail unit.

Milano wanted their eCommerce portal to come alive with innovative and intuitive design, that features images, description and media to showcase their wide range of Men’s Shoes.

Solution

iVend eCommerce with SAP Business One

Benefits :

  • Customers can quickly find products and create wish lists by selecting products in Categories / Brands or by using the shop-by filter
  • Increase in the average order size with promotions, smart up-sells and crosssells
  • Marketing, merchandising and sales staff have better control to manage portal content without IT intervention
  • Conduct integrated sales as a result of seamless integration with iVend Retail and SAP Business One
  • Eases the process of rolling out international Web sites in multiple languages and currencies
  • Supports Web traffic exceeding one million page views per day, helping the company meet or exceed its sales expectations
  • Ease of reporting and order information analysis to comprehend and optimize marketing, online sales, billing and customer support, returns management, shipping and product distribution logistics
  • Higher customer satisfaction with engaging shopping experience

We really like iVend eCommerce Portal’s ease of access with update capabilities…it is expected to support company’s expansion strategy and provide real-time brand visibility and shopping access for our customers anywhere anytime.

Prem Raj Sharma
CEO, Milano Impex Pvt. Ltd.

Perk up Loyalty to drive sales

Perk up Loyalty to drive sales

Loyalty programs are known to increase both the value of customer relationships and revenue for businesses. A recent study by AC Nielsen shows that 60% of consumers consider loyalty programs an important factor in their buying decisions. And customers spend 46% more with brands that deploy loyalty programs on average.

But what makes loyalty programs tick, and how should a retailer choose the program’s value back to the bottom line?

A successful loyalty program is built around powerful rewards and incentives that encourage frequent visits and increased spending.

Increasing visit frequency or repeat footfalls is just one reason customer loyalty matters.

Designing Incentives

Attractive incentives are the main driver for buying behaviors. A good loyalty program helps retail businesses offer custom rewards. Retailers are able to assign point values and create rewards that encourage customers to come back and repeat buy. An effective loyalty program impacts customer behavior by aligning point values with the number of visits. Design rewards to entice members to return to increase revenue.

Mobile Loyalty

With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014—up from 21% last year—it’s now imperative that a loyalty program be mobile too.

What, exactly, does mobile loyalty look like?

A Mobile loyalty program depends on the retailer’s business, his target audience and the kind of relationship retailer is looking to build. But despite all if’s and buts brands are now extending loyalty programs to mobile environments in ways that create new customer interactions and build brand value.

iVend Loyalty portal is distinct way to integrate mobility where customers enroll in a loyalty program, and see reward balances—all on a mobile responsive portal. Remarkably, many retail brands have not yet reached this point, but sooner or later most of the brands will have to: “Customers today expect a program to deliver customization, value, and relevance everywhere, all the time”

Increasing Visit FrequencyPerk_up_Loyalty_350x350

Increasing visit frequency should be the core of every loyalty program. Frequency translates to members visiting more, and increasing their spend over time. Research indicates that loyalty program members not only spend more when they visit, they also visit about 20% more often than non-members.

By designing incentives that entice customers and urge them to shop are one of the most impactful way to motivate customer decisions is to understand what they want, and to stay in touch.

Loyalty programs encourage people to Buy and then repeat the purchase. Customers like to be rewarded for being loyal — especially if the rewards program offers them a significant savings or discount. Incorporating rewards programs that connect to customers’ socially puts additional focus on the business, thereby increasing the potential for new customers.

Recognition is the Buzz-word – Acknowledge the Customer with instant Gratification

More I buy more I feel the need to be rewarded. iVend loyalty programs help in setting up exclusive level definitions for various customer categories like Silver, Gold & Platinum

One of the most valuable aspect of iVend Loyalty is that it instills among retailers the abilities to identify individual customers and to measure and understand their buying patterns. This behavioral trend far outweighs the “currency” value of providing consumers with rewards for shopping at any retail store

The Shopping behavioral intelligence of loyalty program can make retailer use it many innovative ways to tailor new promotional activities with focused and targeted campaigns. A customer loyalty program therefore becomes an ingenious marketing tool that makes a memorable statement about a Retail business.

Leveraging iVend Loyalty makes it possible for retailers to get a clear, unified view of brand interactions across channels whether online, mobile or instore. The integrated Loyalty experience enhances retailer’s ability to offer customers personalized service based on all they know about them—no matter which channel they opt to shop from. Loyalty is the crucial bridge between offline and online. And an integrated loyalty application such as iVend Loyalty that reflects all-channel view of consumer behavior is a big opportunity for retail chain owners to boost sales and increase profitability.

Introducing iVend Loyalty Portal

Introducing iVend Loyalty Portal

The purpose of the loyalty program is to provide competitive advantage for the retailer. To maintain that edge, retailers must continuously adjust and evolve their program as per customers’ needs, business requirements, and competitors’ offerings. With Mobile devices gaining an important position in retail landscape, iVend Loyalty introduces Loyalty Web Portal which allows loyalty cardholders to view their card balance and history on their mobile device while the merchant can change the look and feel of loyalty customer portal online using the html editor.

A loyalty card holder can access loyalty account on a mobile device anywhere, anytime, view the reward details and merge/join/link multiple loyalty cards with single account.

iVend Loyalty Portal is a secure, web-based application that allows, the retailer manage cardholder accounts, update cardholder profile information, add new pages, change email template, customize the registration page, design and publish the new page created page on loyalty customer portal.

The Customer Loyalty Portal allows loyalty cardholders to view their current card balance, Customize the registration and update profile cxs loyaltypage, card transaction history and update their contact information. To register and log in, Loyalty cardholders will need the Loyalty card number and the transaction receipt number provided to them by the Retailer. Retailers can design and publish webpages on customer portal and use them as marketing Page to alert on on-going and upcoming campaigns

Loyalty Portal features:

  • Designed exclusively for Loyal Customers of a retailer using iVend Loyalty, users can use loyalty portal to modify and review the following
  • Statements for loyalty points earned & consumed
  • Transaction History (storage period)
  • Profile Updates of loyalty customer
  • Marketing Page to alert on on-going and upcoming campaigns
  • Link and merge multiple loyalty cards into one account.
  • Customize the registration and update profile page

To know more about Loyalty Portal and other features of iVend Loyalty write to us at info@citixsys.com

Imtiaz Supermarket goes live on iVend Retail

COMPANY : Imtiaz Supermarket

COUNTRY : Pakistan

INDUSTRY : Retail – Supermarket

CitiXsys Partner : Abacus Consulting

Imtiaz, a venture of Mr. Hakim Khan Abbasi began operations in the year 1955. His primeval idea was to kick off a small store which could provide general items of daily use to their customers. Over the years as business grew, Mr. Imtiaz Hussain envisioned of making Imtiaz Super Store, a store which would help make peoples life better. He had a vision to serve people by helping them save money in their day today shopping; a vision to strive and conquer their customer’s with love. Currently the Supermarket has three Stores, five warehouses and a packaging unit and this elaborate network is controlled from the Head office located at Karachi, Pakistan. Keeping pace with growth in Retail Sector in Pakistan, company is about to inaugurate a new Supermarket that be biggest one among all three existing super Markets.

Challenge

In recent years, Imtiaz Group has achieved growth through an aggressive strategy for opening new stores. While Supermarket sales are a major driver for this strategy, the company’s warehouses had become burdened by poor inventory visibility and control and limited data that compromised its decision making.

As an expanding business they required a modern IT platform that could consolidate their Retail and warehousing operations and foster the planned pace of growth.

  • No centralized access to inventory information & availability of proper sales data
  • Inefficient stock monitoring & movement
  • High transaction time at point of sale and system constraint to handle high footfall at store
  • Data existed in siloes at each branch & lead inaccurate inventory calculation
  • Unmanageable data consolidation & audits

Solution :

iVend Retail Management Suite with SAP Business One

Benefits:

  • iVend Retail was able to enhance key retail transaction performance at store & increased overall employee efficiency
  • Synchronized data transfers between Stores & enterprise ensured accuracy across Retail chain
  • Allowed to measure sales numbers better and track inventory stock levels efficiently
  • Easy identification of slow moving inventories for improved purchasing decision making
“The benefits of our new Retail management system are splendid. We have full control on what is being purchased, what is being sold, and what is available in the inventory. Now we have obtained a fairly transparent view of store operations through process integration”
Waqas Hanif,
Imtiaz Supermarket

iVOO Store goes live on iVend Retail

IVOO StoreIVOO StoreIVOO Store

iVOO – The flagship store of  Siragon offers a unique blend of innovation and technology together spread of thousands of sq yards of Store space with 30 point of Sales at Venezuela. The store had a grand opening on 28th September 2012 with a record footfall of about 7000 people on the very first day. The vast store which has hundreds of electronic models on display is bigger than an average Mall, and runs on iVend Retail with SAP Business All-In-One.

Siragon was born, a Venezuelan brand and in 10 years is ranked second in the market share in Venezuela and continues to reap success internationally. Since its launch, Siragon has positively influenced the market with attractive models from both standpoints aesthetics and technology.

The iVOO store that sells everything electronic, not only showcases Siragon’s product range but also is a storehouse of all leading Global electronics brands like Philips, Apple etc. iVend Retail is configured across all thirty registers in the store and customers are enjoying great in-store retail shopping experience with fast checkout at the store.

iVend Retail has provided operational efficiency through integration of business processes & easy  visibility of business data. A defined and structured retail process with easy to use front-end has enabled iVOO staff handle huge footfalls and manage transactions with ease.

ivoo

Some of the business benefits that iVOO has started accruing include:

  • Efficient information sharing between head office and stores
  • Store management, maximizing sales with integrated and automated processes
  • Real time sales and stock level information
  • Increased business agility with proactive service

Siragon is a young company which has the infrastructure, design and innovation to reach the future objectives of the brand and position itself as a creator of solutions in electronics industry with a strong focus on providing answer to regional needs in the Latin American market. As Siragon is betting in the economy of scale and it is continuously working on expanding the brand to other markets in emerging countries.

 

Continuous Learning – A must for Successful Organizations

Recently I was talking to a few partners who created successful businesses selling CitiXsys products with SAP in their local geographies. I noticed that the most important aspect of their business success is also their biggest challenge – “User training”. A Retailer can have a world class ERP like SAP Business One, SAP Business All-in-One or similar products, with iVend Retail to streamline their Retail Operations. Customers with warehouses successfully implement Inventory Pro for their Inventory Management System with SAP Business One however the major challenge remains training the users who actually use the systems implemented for an agile function.

I have seen that every time a partner sells one of our products, he engages our consultant to train customer users. Larger partners have in-houses resources trained in CitiXsys products who in-turn impart training to the customer. This is not only expensive but also impractical at times. Getting all users in one room is a challenge. Not only this, but also the training resources need to block their calendar for individual training.

Considering all these aspects, we have developed e-learning lessons for all our products. These are very detailed training lessons hosted at http://learning.citixsys.com/. A partner can have their implementation & training consultants fully trained on our products. Customers can have their users undergo these online lessons at their own time and get fully acquainted with the system.

Business Growth Tool – E-learning is an essential tool for business growth. Employees need to be coached and their skill set must be upgraded on a continuous basis. If done correctly,this can produce great results by decreasing costs and improving performance. Unlike one time classroom session, online courses are available to every employee of the company.

Productivity Increase – Video based sessions are great tool to give the skills needed to enhance performance and productivity. Video based platforms are not bound by location or time; one can control training’s impact on production by training people at any time – whenever there is a need. By including online learning in your employee skill enhancement exercise, you’re asking people to do more with less.

Anytime Access – Classroom learning requires participants to align their schedules to the training calendar.  Online courses eliminates this because the courses can be accessed anytime, anywhere and from any location.  I have seen our own colleagues take lessons of product line to enhance their skill set.

Building interest – Interactive video based courses in combination of PowerPoint presentations and recorded demos can produce a very rich learning experience that is repeatable.  Some good practice sessions with feedback can make an environment help learners retain the course content that will produce positive results.

Reduced Training costs – With an effective learning schedule, each time the course is accessed by your colleagues, your ROI improves because you are not spending on classroom training.  You also have savings immensely by not hiring a consultant, reducing travel, and improving skill set.

Make it a part of your appraisal system – A well-trained employee is worth several times more than an unskilled employee. When you hire a new employee or you implement a new system, you need to train your existing employees; the biggest challenge is training them adequately to make them productive as soon as possible. E-learning bridges the gap between employee skill set and newly implemented system.  You get more from the software much more rapidly with a fully trained user.

Keeping the benefits of video based online interactive courses in mind, CitiXsys has developed e-learning lessons of all products. Some lessons are available in interactive mode with powerpoint slides and online demo combined whereas some are available in the good old youtube.com and other media. Idea is to make a lesson available in whatever form for the users so that learning remain continuous. There are new lessons uploaded on a weekly basis. Enjoy learning and happy holidays.

Reeves Floral Products Inc.

“I would like to take a moment to compliment you on the team you have working for you. I have worked on several implementations in the past and have never worked with a group who wereas eager and talented asyour associates.
Even with the time difference between India and the United States, the ren ever seems to bean issue completing any development that arises.
Thank you again for all your help.”

Chuck Woodring, Warehouse Manager, ReevesFloral Products,Inc.

MiniJumbuk (a Retail – Home Wares company)

“We needed a better system to support our company, so we went with SAP®. Our retail shop also needed an easier, user friendly system which integrated with SAP so we selected iVend Retail. We are now better able to track transactions through the system and can also create gift certificates on the fly.”

“Due to our location, the CitiXsys team arrived on Saturday night, and on Sunday, they began training some of the staff that were commissioned to handle this transition at MiniJumbuk. The software was loaded on either Sunday or Monday and was tested out that very day. It’s incredible but we actually went live on Tuesday,”

Angela Hahn, MiniJumbuk, Australia

Nagreeka Foils Ltd

“A key win for us is that managers will be able to access information instantaneously as and when required, instead of waiting up to two weeks for a report. As a result, strategic planning will be better supported, enabling us to react faster to changing market requirements. Having a single, accurate, and up-to-date source of information for all employees will increase coordination between departments and reduce errors. As a result, our operations will run more smoothly – and more cost-effectively.”

“With SAP, we know we have a road map that we can follow in the future without encountering integration issues as we develop. And we know we can rely on CitiXsys to help us exploit the full potential of SAP software.”

Mr. Satish Patwari, Managing Director

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HILLZEEZ, Australia

“I’ve worked with many support partners on many solutions, and without hesitation, I can say CitiXsys has met my expectations in areas where many previous ‘support’ partners haven’t. They take an interest in your business processes and don’t expect you to compromise for the sake of the product. If you are not happy in an area that you feel has not met your expectation, they will act to remedy it at once, taking the approach that if one client wants this today, it will most likely be another client expecting it tomorrow. Remote support is no issue; it is like they are on your doorstep anyhow.”

Glenn Callegari Managing Director