Today, Loyalty Programs are a norm in Retail business and also in non-consumer industries like trading, manufacturing and non-profit organizations. The need to be closer to the customers, understand their buying pattern and offering customers a value for their money has prompted these diverse industry segments to seriously think and deploy customer retention strategies.
iVend Loyalty, an SAP Certified application which is designed to significantly improve customer retention by bring them continuously back and at the same time aims to improve the customer satisfaction level. iVend Loyalty is currently integrated with iVend Retail and has capabilities to integrate with any Business Management or Retail application using the universal and platform neutral web services based APIs.
Do Retail businesses need Loyalty? The answer to this is YES, because Retail business look at
Shift – To acquire new customers
Lift – To increase the spending of existing customers
Retention – To improve the natural churn rate of customers
Profit mix – To shift spending to higher margin products
Features offered by iVend Loyalty add tremendous value to any business by configuring, managing and tracking all schemes for enticing the customers and maximizing the brand value of the merchant.
Intuitive Installation: The installer is designed to detect all prerequisites before starting with the actual installation process. In the absence of a prerequisite, the installer automatically installs the required components first.
Minimum User Input: Except for critical information such as database credentials, the installer performs most of the setup tasks on its own. The user is shielded from making errors.
Smooth Un-installation: The uninstall process is as trivial as the installation process. In most cases server restarts are not required.
OUT OF THE BOX CONFIGURATION
Default Setup: The iVend Loyalty Application ships with a default configuration that is suitable for most retail enterprises. The merchant can choose to keep the default configuration pertaining to award and redeem of points and quickly go live.
Multi-Store Support: The iVend Loyalty Application offers a unified codebase even for a distributed environment which requires Enterprise and Store level setups. The application facilitates roll-out of ‘n’ number of stores through simple configuration of authorization parameters.
Wizard Based Setup: Majority of the application configuration related to setup of Loyalty Cards, Users, Redemption and Award of Points and Loyalty Plans are completely wizard driven. The features are classified based on logical modules and present stepwise screens for setting up of features and functionalities. This guided mechanism eases the pains of an end user and minimizes possibilities of errors. Moreover, the default settings are preconfigured which are generally suitable for most customers.
Context Sensitive Feedback: All screens have context sensitive help with a facility to connect to the CitiXsys Global Support center online. Each control on the screen is decorated with tooltips for ready reference of the end user. Moreover, errors encountered during any operation are displayed in a user friendly manner along with the possible resolution.
Hybrid Configuration: The iVend Loyalty application is capable of awarding both points and currency using a single loyalty plan.
Multiple Plans & Plan Types: It is possible to create ‘n’ number of Loyalty Plans and run them simultaneously in the system. Plans can be transaction based or on historical transactions and can target ‘Special Days’ such as national or public holidays or ‘Special Days for Customers’ such as customer birthdays and anniversaries.
Single Sign-On: User of iVend Retail application can use the same set of credentials to log on to the Loyalty application. Users need to create a separate set of credentials for iVend Loyalty.
And …: Sliding/Fixed points ageing, intuitive, comprehensive and customer business reports, loyalty membership group management, card transfers, auto notifications etc. are some of the other features that add true value to the business.