Milano Impex goes Online to expand customer reach with iVend eCommerce

COMPANY: Milano Impex Pvt. Ltd.

Country: India
Industry : Footwear

Milano Impex Pvt. Ltd owns two brands EGLE & LOUIS ALBERTI and has been successfully selling them globally. After carving a niche in European market, Milano Impex Pvt Ltd introduced brand EGLE in India in 2003 followed by introduction of LOUIS ALBERTI.

Milano Impex Pvt. Ltd initially followed the dealer & distributor business model which contributed to a major chunk of their revenue. After achieving considerable success in their maiden Retail venture, company looks forward to expand their reach with an online offering.


With a successful lineage of introducing European shoe brands EGLE and Louis Alberti, Milano Impex wanted to launch a new business-to-consumer eCommerce Portal. A portal that would allow them to sell merchandise directly to the consumers and deliver an integrated brand experience to match the spirit of “Shoes for all occasions”.

The company wanted an eCommerce portal that seamlessly integrates into their iVend Retail and SAP Business One so that their. Online and Physical stores function as a unified retail unit.

Milano wanted their eCommerce portal to come alive with innovative and intuitive design, that features images, description and media to showcase their wide range of Men’s Shoes.


iVend eCommerce with SAP Business One

Benefits :

  • Customers can quickly find products and create wish lists by selecting products in Categories / Brands or by using the shop-by filter
  • Increase in the average order size with promotions, smart up-sells and crosssells
  • Marketing, merchandising and sales staff have better control to manage portal content without IT intervention
  • Conduct integrated sales as a result of seamless integration with iVend Retail and SAP Business One
  • Eases the process of rolling out international Web sites in multiple languages and currencies
  • Supports Web traffic exceeding one million page views per day, helping the company meet or exceed its sales expectations
  • Ease of reporting and order information analysis to comprehend and optimize marketing, online sales, billing and customer support, returns management, shipping and product distribution logistics
  • Higher customer satisfaction with engaging shopping experience

We really like iVend eCommerce Portal’s ease of access with update capabilities…it is expected to support company’s expansion strategy and provide real-time brand visibility and shopping access for our customers anywhere anytime.

Prem Raj Sharma
CEO, Milano Impex Pvt. Ltd.

What to look for in an Online Storefront?

E-commerce is a valuable and often essential aspect to any business, regardless of what is sold and what services are provided. Allowing customers the ability to obtain goods over the Internet is necessary in this day and age, not only to offer the best services for clients and customers but also to stay relevant. Without these services the competition is more likely to move forward and take advantage of the lack of e-commerce business. From the overall importance of an integrated e-commerce system to the overall facets of a multi-channel system, this all is able to go to great lengths to ensure the business is running at its utmost capacity.

Having everything fully integrated into a single retail system is incredibly important, as it makes the entire system work flawlessly. All aspects of the business need to run through one main hub, otherwise it becomes difficult to know where all sales and products are coming from. The point of sales system, or POS, is the point of any transaction in which a customer actually pays for the product. Knowing where each of these sales comes from through the help of a single system makes it easier to track sales, which in turn shows what form of service is working the best, what product is selling best using online, mobile or in person sales services, not to mention it makes it easier for the client themselves to make and order. If they have an in person account it is easier for them to log into their account online, view past purchases and buy similar content without ever entering the store. These helps keep the client satisfied and you never have to look around wondering what products they bought during their last visit.

Having shopper engagement at the point of sales is very important also. They need to be directly involved, as it makes them feel appreciated and even a sense of ecommerce-blogappreciation. The customer must feel as if the store or website appreciates their business. Not only telling them this is enough, as producing effective loyalty systems during the point of sales contact helps promote your store, reward the client when they are shopping with you and even want to purchase more products from the store. The point of sales system can work through a credit card like service, or it can simply work through a clients log in information, such as an email account or phone number. This way, whenever the client logs in they receive points for their purchase, and eventually these points add up to discounts, free prizes or other gifts you wish to present with them. Having the ability to obtain new rewards and products makes it more likely for the client to return to the store and purchase even more goods and services from you. It is all about bringing the client back, whether it is through the in person store or via e-commerce. This way, they can buy from you in multiple ways, no matter the time of day.

This integrated system works throughout a multi-channel retail system, so no matter what store or department the client purchases products from, it is all connected to a single system. This way, if the client buys a product in a different store, they are still able to return to your current store, without a loss of profits or merchandise to your store. On top of this, it makes it easier to track rewards points, thanks to the e-commerce system. With the integration of this system, it is far easier for the entire company to work well together.

Retailing to e-tailing

Retailing has a long history, dating back to medieval traders and merchants. Since hundreds of years, retailers existed in defined geographies, with limited access to customer eCommerceneeds &  their shopping behavior with merchandise often limited to a single product category. All of that changed with the industrial revolution. With average incomes rising, markets emerged at a steady pace, and so did the consumer’s craving for consumer products.  This led to the rise of modern retailing with subsequent evolution of various channels of distribution, customer communication and transaction.

Modern retailing has rocketed with introduction of internet & mobility leading to wide acceptance of eCommerce & mCommerce platforms which in turn emerge as one of the fastest growing industries in world with likes of Amazon, eBay etc…  By 2020, online sales are projected to be USD500 billion or 20 percent of nonfood retail sales. For many types of retailers, the percent-to-total sales could even be higher, as eCommerce growth continues to significantly complement overall retail sales growth. Much of this will be fueled by the accelerating use of mobile platforms for shopping online.

Forward looking retailers have started integrating their brick-and-mortar stores with integrated Web stores to penetrate deeper into the market & boost their sales productivity. With Integrated eCommerce solution retailers no longer struggle to redefine the role of the store in a multichannel, millennial-led world.  They see Webstores as extended medium of their traditional store and want their customers to shop there with same ease & comfort.

With iVend Retail Management Suite retailers can successfully engage consumers wherever it makes sense in order to make it convenient for them to shop. Integrated eCommerce, Loyalty application and intelligent displays integrated with mobile devices can offer customers a satisfying multichannel experience that keeps them engaged. It is clear that all retailers need to aggressively embrace customer-shopping platforms of all types unless they find a way to create a differentiating value proposition that exploits the physical store advantages in a more compelling way.

For more details contact a CitiXsys representative in your region or mail us on

Innovations in iVend Retail – a three part webinar series

A three part webinar series on iVend Retail Suite of Applications focuses on the recent innovations in iVend Retail. The sessions are beneficial to modern age Retailers looking for integrated retail systems for better profitability & efficiency.

Session One talks about about retail analytics and how a CEO/ CFO take better decisions to make a profitable retail business. iVend Analytics is a Business Intelligence (BI) platform that provides Dashboards and Analytics for iVend Retail, SAP Software or any other Application .

iVend Analytics is a set of pre-packaged, shrink wrapped Business Intelligence dashboards which seamlessly plug into iVend Retail. With in-memory processing of iVend Analytics, SAP and/ or iVend users can use Sales, Inventory, Executive, Loyalty or Retail BI applications. Additional applications can be built based on customer requirement.


Session Two talks about in-store management, multi-channel retailing, customer loyalty management and how does iVend Retail help retailers improve their operational efficiencies.

Effective in-store management involves making routine tasks easy and configurable to adapt to different business situations.

Store is one place where one gets to see and experience Merchandizing, Warehousing – the larger supply chain, accounting – from a finance viewpoint, marketing and customer relationship management. It is the store manager who effectively orchestrates these different business processes

Multi Channel Retailing which is indeed the buzz word these days in the retail industry is also discussed in session two. More and more retailers are today adopting and incorporating Multi Channel Retailing as a mainstay part of their business and overall retail strategy. As the name suggests, it is about having multiple channels of carrying out retail business. This session explains the ease of taking ones business on-line using iVend eCommerce and how does iVend Retail Suite of applications makes a business truly multi-channel.

Customer Loyalty Management is the focus area of almost all the retailers. For the consumer, it makes absolutely no difference whether this relationship building happens actively on a Brick & Mortar store or on a web store front or through a mobile application. He wants a similar Overall Retail experience and customer service let it be any medium / channel he uses to complete his business. This session explains the seamless integration of iVend Loyalty – a points and rewards management application into iVend Retail.
Session Three discusses Importance of Inventory Planning & management, Different retailer types and their expectations.

Inventories being the biggest investment (to the tune of over 80%) that a retailer makes, even a small percentage reduction in inventory holding costs will make a huge contribution in savings of the retailer.

This session talks about the tools available to the retailers to effective plan and manage their inventory.

At the operational level Enhanced MRP helps retailer plan day to day replenishments and Inventory Pro – RF helps improve the warehousing processes.

At the strategic and planning level, Sales Forecasting and OTB (Open to Buy) in iPlan help retailer better plan the sales forecast and the associated purchase budgets.