Go Online with an Integrated eCommerce Solution

Go Online with an Integrated eCommerce Solution

eCommerce portals are now a mainstream channel of sales for retail interactions offering new opportunities to augment revenue and get closer to customers. They act as important retail touch point to connect with business associates and customers’ to build a steady stream of revenue. In this issue of Retail insights we discuss the features that an Integrated eCommerce solution must have to suffice the demands of modern retail.Magazine

Traditional portal platforms come with a generic and loosely coupled integration with the retail ecosystem. A consulting engagement or a large development project is required to complete the integration. These and such projects often end up as a heap of functionality that is difficult to deploy and use.

On the other hand iVend eCommerce, an integral part of iVend Retail Management Suite reduces the need for a lengthy consulting engagement, allowing a retail enterprise to deliver results faster.

iVend eCommerce therefore significantly reduces the time to Market.

Download the Magazine to learn more about iVend eCommerce

CitiXsys October Newsletter 2014

Effectively Manage Online portal with iVend ecommerce
Creating great shopping experiences with easy to use Content Manager
Content Management in iVend eCommerce
Success of an eCommerce platform largely depends on its aesthetics, ease of use and most importantly the content management module. Content is closely tied to all of the processes such as display, order management, inventory, promotions etc. and so content management plays a fundamental role in Internet-based commerce.
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Ease of Master Data Management in iVend eCommerce
iVend eCommerce is the integrated eCommerce portal of iVend Retail Management Suite. Notwithstanding the business benefits of an integrated eCommerce portal, iVend eCommerce also extends a high level of convenience to the retailer – more from the view point of master data management. The fundamental and the most basic expectation from an integrated eCommerce portal is to not only have the transactions integrated, but also to have a common repository of the master data.
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Ease of Master Data Management in iVend eCommerce
CaseStudy
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Egle Shoes
Magazine
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Upcoming Events
SAP Business One Partner Forum 2014 | October 22 - 23, 2014
Retail ME Award | November 3 - 4, 2014
NRF 2015 | January 11-13
Join us for a Training session on iVend Loyalty Portal
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Recent Partnerships
Softel Computer Services Ltd - Mauritius
Softel Computer Services Ltd – Mauritius
SCSL was incorporated in March 2001, with a view to provide clients with a high quality and cost effective turnkey IT solutions in Mauritius. The company strongly believes in providing simple solutions even to complex situations and that is where its expertise comes into the picture. As a CitiXsys partner, Softel plans to extend its product portfolio and target Retail Industry Vertical.
Twenty Third Century Systems
Twenty Third Century Systems (Pvt) Ltd – Zimbabwe
Twenty Third Century Systems (TTCS) is an award-winning Pan-African business solutions provider. Since 1996, they have a strong focus on implemention of SAP based solutions across Africa and the Middle East in various domains. TTCS is the largest SAP Service Partner in Sub-Saharan Africa and a leading CitiXsys partner. Having presence across Africa including Zimbabwe, Zambia, Malawi, South Africa, Kenya, Uganda, Rwanda and Nigeria, TTCS caters to retailers in the region with iVend Retail Management suite of applications.
Recent Customer Wins
AMP Group
AMP Group
AMP Group is a privately held company headquartered in Orlando, Florida. In recent years, the company’s corporate structure has grown significantly with the following locations under its corporate umbrella: Perfumeland Megastore, Athletic Planet, Pearl Vision at Orlando Crossings, Perfumeland Salon and Spa, Perfume and Skin Distributors, AMP Electronics, Perfumeland.com, and Perfume Provider of America.
AMP Group is using iVend Retail and SAP Business One in its stores for distribution of their private label formulas in household and automotive retail markets.
Naheed Super Market
Naheed Super Market
Naheed Supermarket started as a small grocery outlet in Pakistan in 1970s, to become the most popular in the Bahadurabad area. The expansion of the chain soon happened to a Supermarket and the management realized that a bigger space was needed to cater higher foot-fall. The company expanded with a larger outlet at Siraj ud Daula Road, Pakistan.
Naheed Supermarket is expanding to more locations and uses iVend POS and iVend Loyalty to assist their customers and complete sales.
New York | Mexico | Panama | Nairobi | London | Dubai | New Delhi | Singapore | Sydney
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Ease of Master Data Management in iVend eCommerce

Ease of master data management in iVend eCommerce_Citixsys_600x235

iVend eCommerce is the integrated eCommerce portal of iVend Retail Management Suite. Notwithstanding the business benefits of an integrated eCommerce portal, iVend eCommerce also extends a high level of convenience to the retailer – more from the view point of master data management. The fundamental and the most basic expectation from an integrated eCommerce portal is to not only have the transactions integrated, but also to have a common repository of the master data.

Master Data Management in the context of an eCommerce portal plays an important role in establishing a successful online business. One of the major aspects of master data management is the ability of the application suite to allow users a single application interface from where the entire master data can be managed. Specifically, we are referring to item master, their associated images, price lists, special price lists, gift cards, coupons, etc. In an integrated retail application like iVend Retail Management Suite, iVend Enterprise is the central repository of the entire master data. The configuration settings available in iVend Enterprise make it possible to either share the entire master data across the retail network or make it store or eCommerce specific.

Definition and management of images determine the aesthetics and usability of an eCommerce portal.Ease of master data management in iVend eCommerce_200X200 Since the customer does not have the option of physically feeling the products, the closest an online retailer can come is to show multiple different images and profiles of the product. Moreover a product can either be displayed on the home page or the entity page or on the product page or any other location on the eCommerce portal. The size of the image at all these locations is always different. Given the different locations (on the portal) and the image sizes, managing images can be a nearly impossible task.

iVend eCommerce resizes images automatically depending on the location (on the portal) where all the image is to be displayed. It is the same image that can be shown on the home page, entity page, product page, in the shopping cart, in the order confirmation page, etc. This feature significantly reduces the overhead of master data management for images.

Not only the images, iVend eCommerce being integrated to iVend Enterprise allows seamless integration of gift cards, coupons and loyalty cards between the two applications. Similarly price lists can be made specific to iVend eCommerce.

There are many more such features in iVend eCommerce that reduce the need to duplicate master data once it is entered in one of the integrated applications of iVend Retail Management Suite.

To know more about master data management in iVend eCommerce, please visit www.iVend.com or write to us at info@citixsys.com

Content Management in iVend eCommerce

CitiXsys_Blog_600x235

Success of an eCommerce platform largely depends on its aesthetics, ease of use and most importantly the content management module. Content is closely tied to all of the processes such as display, order management, inventory, promotions etc. and so content management plays a fundamental role in Internet-based commerce.

The ability to easily update, add to and manage an eCommerce online store is a necessity for a successful and profitableeCommerce_Blog_200x200website. Content management system in iVend eCommerce allows users to not only manage products and orders, but customers, promotions, newsletters and much more. An integrated content management system puts a retailer in direct control of his eCommerce content. Intuitive functionality and modules in iVend eCommerce empowers Retailers’ without extensive programming experience to easily update and modify their portal without unintentionally affecting the overall design of a site. The portal comes with a mobile responsive skin and with the right customization from designers and developers, a user can maintain his webstore without ever writing a line of code.

iVend eCommerce allows administrators to make changes in real time, as a result, retailers have robust B2B or B2C capabilities, with personalization, and content-driven site much more quickly. iVend eCommerce has a content manager that includes the functionality for scheduling content and multi-level administrative privileges for different users, allowing retailer to customize the system based product release calendar and staff roles. User-friendly formatting, with clear fields for Meta summaries and titles in iVend eCommerce, makes it easier to optimize content for search engines.

With options for multilingual sites available, content manager in iVend eCommerce aids in reaching an international audience. iVend eCommerce has a Responsive design making it simple to create sites that users can view on any device irrespective of the screen size they view it on. Content manager in iVend eCommerce systems increases your ability to reach your full customer base with integrated Shipping and Payments.

For more features of iVend eCommerce Content manager and more log on to www.iVend.com or write to us at info@citixsys.com

Infographic – Global eCommerce sales and trends

Multichannel transformation requires adoption of technology that dissolves the boundaries that create an operational divide across various retail touch points. As retailers continue to see rapid shifts in customer demands, competitors’ capabilities and available technologies, the pressure for Multi-channel transformation has reached a tipping point.
Retailers are investing, but it is of prime importance for them to know which capabilities are most important.
The infographic below highlights the new phenomenon observed in Retail indicating that almost one-third of the shoppers of the top 10 retailers whether big or small use smartphones and tablets to make purchases. In a recent event  India’s biggest online retailer Flipkart took just 10 hours to hit its target of $100 million in gross merchandise value (GMV), or the value of goods sold, , when it hosted its Big Billion Day sale

The mobile commerce trend is now picking momentum and empowering customers to engage more with retail sites, apps and transact easily. This calls for retailers to adapt to this ever-changing landscape if they wish to succeed in this realm.

Infographic - Global eCommerce sales and trends

Milano Impex goes Online to expand customer reach with iVend eCommerce

COMPANY: Milano Impex Pvt. Ltd.

Country: India
Industry : Footwear

Milano Impex Pvt. Ltd owns two brands EGLE & LOUIS ALBERTI and has been successfully selling them globally. After carving a niche in European market, Milano Impex Pvt Ltd introduced brand EGLE in India in 2003 followed by introduction of LOUIS ALBERTI.

Milano Impex Pvt. Ltd initially followed the dealer & distributor business model which contributed to a major chunk of their revenue. After achieving considerable success in their maiden Retail venture, company looks forward to expand their reach with an online offering.

Challenge

With a successful lineage of introducing European shoe brands EGLE and Louis Alberti, Milano Impex wanted to launch a new business-to-consumer eCommerce Portal. A portal that would allow them to sell merchandise directly to the consumers and deliver an integrated brand experience to match the spirit of “Shoes for all occasions”.

The company wanted an eCommerce portal that seamlessly integrates into their iVend Retail and SAP Business One so that their. Online and Physical stores function as a unified retail unit.

Milano wanted their eCommerce portal to come alive with innovative and intuitive design, that features images, description and media to showcase their wide range of Men’s Shoes.

Solution

iVend eCommerce with SAP Business One

Benefits :

  • Customers can quickly find products and create wish lists by selecting products in Categories / Brands or by using the shop-by filter
  • Increase in the average order size with promotions, smart up-sells and crosssells
  • Marketing, merchandising and sales staff have better control to manage portal content without IT intervention
  • Conduct integrated sales as a result of seamless integration with iVend Retail and SAP Business One
  • Eases the process of rolling out international Web sites in multiple languages and currencies
  • Supports Web traffic exceeding one million page views per day, helping the company meet or exceed its sales expectations
  • Ease of reporting and order information analysis to comprehend and optimize marketing, online sales, billing and customer support, returns management, shipping and product distribution logistics
  • Higher customer satisfaction with engaging shopping experience

We really like iVend eCommerce Portal’s ease of access with update capabilities…it is expected to support company’s expansion strategy and provide real-time brand visibility and shopping access for our customers anywhere anytime.

Prem Raj Sharma
CEO, Milano Impex Pvt. Ltd.

Perk up Loyalty to drive sales

Perk up Loyalty to drive sales

Loyalty programs are known to increase both the value of customer relationships and revenue for businesses. A recent study by AC Nielsen shows that 60% of consumers consider loyalty programs an important factor in their buying decisions. And customers spend 46% more with brands that deploy loyalty programs on average.

But what makes loyalty programs tick, and how should a retailer choose the program’s value back to the bottom line?

A successful loyalty program is built around powerful rewards and incentives that encourage frequent visits and increased spending.

Increasing visit frequency or repeat footfalls is just one reason customer loyalty matters.

Designing Incentives

Attractive incentives are the main driver for buying behaviors. A good loyalty program helps retail businesses offer custom rewards. Retailers are able to assign point values and create rewards that encourage customers to come back and repeat buy. An effective loyalty program impacts customer behavior by aligning point values with the number of visits. Design rewards to entice members to return to increase revenue.

Mobile Loyalty

With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014—up from 21% last year—it’s now imperative that a loyalty program be mobile too.

What, exactly, does mobile loyalty look like?

A Mobile loyalty program depends on the retailer’s business, his target audience and the kind of relationship retailer is looking to build. But despite all if’s and buts brands are now extending loyalty programs to mobile environments in ways that create new customer interactions and build brand value.

iVend Loyalty portal is distinct way to integrate mobility where customers enroll in a loyalty program, and see reward balances—all on a mobile responsive portal. Remarkably, many retail brands have not yet reached this point, but sooner or later most of the brands will have to: “Customers today expect a program to deliver customization, value, and relevance everywhere, all the time”

Increasing Visit FrequencyPerk_up_Loyalty_350x350

Increasing visit frequency should be the core of every loyalty program. Frequency translates to members visiting more, and increasing their spend over time. Research indicates that loyalty program members not only spend more when they visit, they also visit about 20% more often than non-members.

By designing incentives that entice customers and urge them to shop are one of the most impactful way to motivate customer decisions is to understand what they want, and to stay in touch.

Loyalty programs encourage people to Buy and then repeat the purchase. Customers like to be rewarded for being loyal — especially if the rewards program offers them a significant savings or discount. Incorporating rewards programs that connect to customers’ socially puts additional focus on the business, thereby increasing the potential for new customers.

Recognition is the Buzz-word – Acknowledge the Customer with instant Gratification

More I buy more I feel the need to be rewarded. iVend loyalty programs help in setting up exclusive level definitions for various customer categories like Silver, Gold & Platinum

One of the most valuable aspect of iVend Loyalty is that it instills among retailers the abilities to identify individual customers and to measure and understand their buying patterns. This behavioral trend far outweighs the “currency” value of providing consumers with rewards for shopping at any retail store

The Shopping behavioral intelligence of loyalty program can make retailer use it many innovative ways to tailor new promotional activities with focused and targeted campaigns. A customer loyalty program therefore becomes an ingenious marketing tool that makes a memorable statement about a Retail business.

Leveraging iVend Loyalty makes it possible for retailers to get a clear, unified view of brand interactions across channels whether online, mobile or instore. The integrated Loyalty experience enhances retailer’s ability to offer customers personalized service based on all they know about them—no matter which channel they opt to shop from. Loyalty is the crucial bridge between offline and online. And an integrated loyalty application such as iVend Loyalty that reflects all-channel view of consumer behavior is a big opportunity for retail chain owners to boost sales and increase profitability.

Introducing iVend Loyalty Portal

Introducing iVend Loyalty Portal

The purpose of the loyalty program is to provide competitive advantage for the retailer. To maintain that edge, retailers must continuously adjust and evolve their program as per customers’ needs, business requirements, and competitors’ offerings. With Mobile devices gaining an important position in retail landscape, iVend Loyalty introduces Loyalty Web Portal which allows loyalty cardholders to view their card balance and history on their mobile device while the merchant can change the look and feel of loyalty customer portal online using the html editor.

A loyalty card holder can access loyalty account on a mobile device anywhere, anytime, view the reward details and merge/join/link multiple loyalty cards with single account.

iVend Loyalty Portal is a secure, web-based application that allows, the retailer manage cardholder accounts, update cardholder profile information, add new pages, change email template, customize the registration page, design and publish the new page created page on loyalty customer portal.

The Customer Loyalty Portal allows loyalty cardholders to view their current card balance, Customize the registration and update profile cxs loyaltypage, card transaction history and update their contact information. To register and log in, Loyalty cardholders will need the Loyalty card number and the transaction receipt number provided to them by the Retailer. Retailers can design and publish webpages on customer portal and use them as marketing Page to alert on on-going and upcoming campaigns

Loyalty Portal features:

  • Designed exclusively for Loyal Customers of a retailer using iVend Loyalty, users can use loyalty portal to modify and review the following
  • Statements for loyalty points earned & consumed
  • Transaction History (storage period)
  • Profile Updates of loyalty customer
  • Marketing Page to alert on on-going and upcoming campaigns
  • Link and merge multiple loyalty cards into one account.
  • Customize the registration and update profile page

To know more about Loyalty Portal and other features of iVend Loyalty write to us at info@citixsys.com

Redbell – Great Online Shopping Experience with a Single Seamless Solution

COMPANY : Redbell Retail Pvt. Ltd.

Country: New Delhi, India

Industry : Multibrand Toy Store

Redbell is a multi-brand online toy store, helping parents find the best fit toys and gifts for kids. Housing more than 10,000 premium and best quality toys of over 200+ international brands, from the seasonal, most recommended, shopped, latest, hot deals and hard to find specialty toys, Redbell store has it all for children in the Age group of 0 to 14 years.

Be it Birthday, holiday, any special occasion, entertainment, learning and much more, Redbell has categorized their products well in order to help customers shopping effectively while saving their time to find the perfect toy. The client’s business model required a fully functional online toy store with integrated payment processors and shipping.

ChallengesDownload Case Study

Redbell was looking for an Online Store solution to develop an integrated, high volume e-commerce portal which could seamlessly integrate their product and transaction data with SAP Business One.

Their existing website could help them to only showcase their products and pricing, for further transactions and sales completion the company had to depend on tele – order. Disintegrated web portal and sales process often led to lost sales.

Solution

iVend eCommerce with SAP Business One

Benefits :

  • Easy to Use interface that works as expected and very comfortable to use with great site management features
  • Deliver a Great Mobile Buying Experience
  • Managing Products and Catalogs is easy by using the standard provided fields as an online retailer we can conveniently create product catalogs with various products
  • Application of Promotions, discounts and adding images, videos and sale prices to products is easy
  • Customers can quickly find products and create wish lists by selecting products in Categories / Brands or by using the shop-by filter
  • Search Engine Friendly for easy discovery
  • Enable seamless fulfillment and supply chain planning
  • Conduct integrated sales as a result of seamless integration with iVend Retail and SAP Business One
  • Ease of reporting and analysis of customer and order information to comprehend and optimize marketing, online sales, billing and customer support, returns management, shipping and product distribution logistics

“At Redbell we always wanted to impart our customers a great visually engaging shopping experience. With iVend ecommerce we have successfully combined a stimulating shopping experience with an advanced back-office management making online buying simple & convenient for our customers while more profitable for us.”

Naresh Tomar, Head of Operations, Redbell Retail Pvt. Ltd.

Mobile Responsive: Future of Online Retail

Mobile Responsive: Future of Online Retail

Mobile Responsive Web design is a new design approach that enables retailers to build and maintain a single online shopping portal to serve to all kinds of customers on all sorts of Mobile devices: smartphones, tablets, laptops and more.

Mobile adoption is skyrocketing, as is the diversity of mobile devices on the market. Smartphones and tablets are currently leading multi-screen customer experiences. Today’s multi-device environment is bolstering mindshare and profile for responsive design because it offers a compelling promise to both website visitors and to those who build the Web: a single eCommerce portal that works on all devices.

iVend eCommerce portal’s new mobile responsive skin demonstrates that something as complex as shopping online for any commodity whether it is apparel, sports gear, footwear or car accessories or jewelry – can be easy, intuitive and secure on a mobile responsive site.

With Mobile responsive shopping portals, retail businesses can be in front of consumers at every step of their online Mobile Responsive-Future of Online Retail 2journey. Customers search for a business’ site, begin reading content and viewing videos from their desktop computers and then continue their shopping journey on their smartphones into products and services.

In contrast, if the retailer has a traditional, non mobile responsive website, the retailer runs a heavy risk of frustrating potential customers visiting the website from a smartphone due to the cramped interface appearing on the devices – eventually losing revenue.

iVend eCommerce, a mobile responsive shopping portal provides continuity between different viewing contexts, remaining completely agnostic to the type of device used and the size of the screen being viewed. This means that the same portal will present an optimized layout regardless of which device it finds itself being loaded in.

Consumers are increasingly wanting to share the purchases and their shopping experience in their social circle. New research indicates that more than 75% of consumers trust peer recommendations of products and services, while less than 15% trust paid advertising. iVend eCommerce gives retailers an opportunity to tap into this trusted form of communication to market their Brand and through a mobile responsive platform becomes a lot more easier.

e-commerce business is huge, it is therefore important for a retailer to think beyond immediate network and find creative ways to encourage fans to spread the message about the brand and a mobile responsive portal eases the task.

One thing is certain, that a mobile responsive eCommerce portal is the only durable, flexible and future-proof approach to building Online retail stores for today’s multi-channel retail landscape. A retailer who doesn’t want to lag behind and watch competitors go ahead must focus to get responsive with iVend eCommerce now.