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Mobile POS – The New Point of Service

April 30, 2013 by Leave a Comment
Mobile POS - The New Point of Service

iVend Mobile POS, is one of the latest innovations from CitiXsys and forms an important part of the iVend Retail Management Suite. Built to operate on iOS devices and Andriod tablets, iVend Mobile POS suites the retail strategy of retail leaders who adopt innovative retail technologies to make their customers happy.

As an application, iVend Mobile is as relevant to mid-sized retailers who want to expand their retail footprint much faster, as it is to large format retailers who utilize iVend Mobile as a queue buster and also as a tool to optimize expensive real estate space.

The application allows small format retail chains to expand faster and open new outlets by significantly reducing time required to setup an IT infrastructure. This is achieved by iVend Mobile’s ability to directly connect to iVend HO Server. On the other hand, iVend Mobile allows a large format retail chains where a retailer would like to increase the checkout points without compromising on expensive real estate space. In this case iVend Mobile connects to the store server.

This one feature of iVend Mobile gives all retailers an unprecedented leverage for a faster expansion without any compromises.

iVend Mobile will be made available at Apple App Store and Google Play in July 2013 and will get installed on the mobile device like any other App.

The configuration settings which include setup of the peripherals, preferred language, printers, etc. are done on the handheld device.

User can either specify a fixed time during the day when the synchronization is to be executed OR the user can specify the synchronization frequency at which the transactional data from iVend Mobile will get synchronized to the iVend Server.

The transactional data gets synchronized in real time whereas the updates from iVend HO server get synchronized at the defined frequency.

iVend Mobile not only works when the device is connected to the store or the HO server over a WiFi or 3G connection (on line mode) but is also designed to work even when there is no network connectivity (offline mode)Mobile POS

With little to no investments in IT Infrastructure, iVend Mobile turns out to be an extremely affordable solution. The costs associated with procuring and maintaining retail peripherals for terminal POS are far more than those of running mobile POS.

The money value of time saved for the customers by busting queues is an important factor in enhanced customer satisfaction. In addition to the time saved at the checkout counter, a mobile POS gives an opportunity to the store executive to upsell items while interacting with the customers on the floor.

Filed Under: Mobile POS Tagged With: , , ,

Let’s Meet Again – iVend Retail Summit 2013

March 25, 2013 by Leave a Comment

It was a grand one at Thailand last year and continuing the trend let’s meet again at New Delhi, India this year. CitiXsys invites all its partners to iVend Retail Summit 2013 with a focus on Strategizing Sales and Team Enablement. Along with exhaustive sessions on Retail Sales, Implementation Learning and Knowledge Sharing, we would showcase our hospitality and passion to the attending Partners.

A once in a year opportunity for your Sales force and Implementation teams to learn about iVend Suite’s newest products & features, share best practices, experience the latest product innovations, and learn new skills and techniques. Series of meetings, group discussions, product demonstrations, and welcoming partner meets made this event a grand success.

Let’s meet, interact and rediscover our passion to excel in the world of Retail. CitiXsys is overwhelmed to have a global network of committed, reliable, and trusted partner Network and who deliver ‘Quality’ software services to the Retail & Wholesale Distribution space of the ERP segment globally.

The event shall be abuzz with activity where CitiXsys employees & proud Partners from USA, Australia, Singapore, Hong Kong, Philippines, Vietnam, Taiwan, China, Thailand and India shall be attending parallel Sales & Implementation Tracks where the products will be showcased and the roadmap ahead will be shared.

We look forward to meet all the associates and anticipate their valuable participation and their inputs to improvise and further strengthen our systems.

Not to miss the cocktail dinner party towards the end on 19th April 2013, looking forward to see you there..

Filed Under: Blog, Events Tagged With: ,

What can Retail Integrated Ecommerce do for your SME’s

February 18, 2013 by Leave a Comment

eCommerce_Blog-Banner

These days, the whole world is online and e-commerce is changing the way that SMEs do business. Making use of efficient and effective retail integrated e-commerce models, you can significantly grow your business into something more successful than you could have ever imagined. Here we will take a look at just four of the many ways that integrating e-commerce into your retail enterprise can be to your benefit.

Benefits of Retail Integrated E-Commerce

1. Attract New Business

Gone are the days when small businesses had to hope for passerby’s to notice their boutique or rely upon word of mouth in order to make sales. In the online world, it has never been easier to attract consumers through successful keyword optimization strategies. Because every single one of your products, categories, departments, etc. can have their own customized search engine meta tags (ie: titles, keywords, descriptions), your business is far more likely to show up in your potential customer’s search results and capture their attention. With integrated e-commerce programs you can also monitor which key words seem to be drawing in the most clientele so that you can maximize the usage of those tags.

2. Keep Customers Coming Back

Once you have attracted customers to your page, it is important that you keep them browsing through your products and returning for more. The beauty of retail integrated e-commerce is that it simplifies the process of keeping consumer’s attention. By utilizing features and coding that suggest related or alternate products, product upgrades or add-ons, verbiage like “Customers who bought A also bought B”, customer ratings, ads for coupons and special offers, etc. are all great ways to keep consumers browsing through your online store. It’s also a smart idea to allow customers to obtain “e-coupons” that can be utilized within your actual retail location via their smart phone or tablet.

3. Operate in “Real Time”iVend eCommerce Banner

In this fast-paced society, your consumers expect quick transactions and real time operation. By integrating e-commerce models into your retail business you can instantly make updates to your product inventory, descriptions, availability, and prices. Not only is this ideal for making online sales, but it also plays a huge role in your ability to make on-site sales at your physical retail location. 73 percent of consumers have admitted to utilizing their smart phones or tablets while shopping and 47 percent of these use them to more closely investigate a product prior to purchase. More surprising is that 93 percent of those people who utilize apps in store will make a purchase on-site, the same day. These figures make it clear that quick and accurate product updates and descriptions are critical to making sales.

4. Understand Your Customers

One of the greatest attributes of retail integrated e-commerce is that it enables you to continuously get to know your customers better. Each time your consumers log into your website, you will get a better picture of what it is that they are interested in and how to better meet their needs. By “remembering” previously viewed or purchased products, your online system can present buyers with customized suggestions and offers that will yield a higher response rate – leaving both your business and your customers satisfied. Online purchases and in-store purchases can also be integrated through web based customer loyalty programs that will enable your buyers to accumulate points that lead to further savings by making purchases either on the internet or at your physical location. By being able to access their loyalty points through mobile apps, your consumers will also be more likely to spend more while visiting your store.

For details on Integrated Retail solutions and how can it help your business write to us on info@citixsys.com

Filed Under: Ecommerce Tagged With: ,

Mobile eCommerce steps up Footfalls in Retail Stores

November 28, 2012 by Leave a Comment

There’s just no escaping the fact that in the retail environment of today, attracting and keeping customers increasingly revolves around an enterprises’ ability to interact iVend eCommercewith and attract shoppers from across an ever expanding spectrum of contact points. The growing and most dynamic of these are electronically generated.

The revolution that has swept through the world of media and information technology over the last decade has transformed the environment for retail operations to such a degree that no area of commerce has been left unaffected. Staying up to date with these advances, and finding ways to creatively incorporate them into an integrated retail marketing strategy, has become essential to gaining customer attention and sustaining commercial viability.

There’s an App for That
Internet has changed the world forever, and every successful retail operation has long since adapted to this reality by establishing a presence online as a key element of their overall marketing strategy. Yet, as recent as the emergence of the internet may seem, the ways shoppers and information seekers use it has continued to change and evolve.

Over the last few years the advances and innovations which have come to mobile internet devices has utterly transformed how people use the internet, and how they interact with shopping and commercial relationships. The percentage of people who now conduct a large portion of their online activity via some form of mobile device has skyrocketed, with no end in sight.

In today’s internet marketplace, retail operations that do not have an application (app) specifically designed for use on a handheld mobile device are, quite simply, missing out on being seen by many potential shoppers, and every day that percentage increases.

The New Word of Mouth
Every retailer knows that the most powerful form of promotion they have available is the buzz of comments they can create within the buying public. A consumer talking to other consumer what really gets shopper’s attention and traffic into your Store. So it should come as no shock that right alongside the incredible ascent in the use of mobile internet devices, there has emerged an explosion in the ways people communicate with each other.

The growth of this social media has transformed the world of word of mouth advertising from a local to a global phenomenon. Retailers who understand this and have adapted to this new landscape have seen their visibility expand, and their reach extend to areas that seemed out of range even a few short years ago.

Generating traffic to both your website, and your brick and mortar locations, has been utterly transformed for retailers who have developed a seamless interface between their web-presence and social media sites such as Facebook, Twitter, along with myriad other bookmarking applications.

Mobile eCommerce has arrived and is changing the shopping public’s interaction with the internet – and you – in fundamental ways that directly impact the bottom line of every retailer who is moving with this tidal wave of innovation and change.

What is emerging from this new environment is dramatically enhanced ease of use for shoppers. And there is no greater guarantee of customer loyalty to your operation than making their interaction with you as easy, and effective as possible. The continued growth and development of mobile eCommerce is the cutting edge of that continued interaction – and the key to maintaining and expanding your customer’s engagement at the point of sale – which they now hold in their hand.

Filed Under: Mobility in Retail, Retail Trends Tagged With: , , ,

Era of Modern Retail (in India) begins with FDI

October 26, 2012 by Leave a Comment

The Indian Retail Industry is the 5th largest retail destination and the second most  attractive market for investment in the globe after Vietnam as reported by Global Research firm AT  Kearney‘s Era of Modern Retail begins with FDI. The  growing popularity of Indian Retail sector has resulted in growing awareness of  quality products and brands

All Indian households have traditionally enjoyed the convenience of calling up the corner grocery/ Mom & Pop or the “kirana” store, which is all too familiar with their brand preferences, offers credit with door delivery. New Mall based shopping formats are gaining popularity in most cities today, the price-sensitive Indian shopper has reached out to stores such as Big Bazaar mainly for the steep discounts and bulk prices, although most shoppers still prefer the convenience and access offered by the local store.

So how would these Western multi-brand stores such as Wal-Mart and Carrefour strategize their entry into the country and gain access to the average Indian household?

Wal-Mart has already entered the market through its partnership with Bharti, and gained opportunity for some early observations. The company’s entry into China sure must have brought some understanding on catering to a large, diverse market, and perspectives on buying behavior in Asian households. Carrefour on the other hand has launched its wholesale cash and carry operations in the country for professional businesses and retailers. The only ways we see these retail giants gain some quick wins while reaching out to the Indian consumer are-

For one, they will effectively harness their expertise with cold storage technologies to lure customers with fresh and exotic vegetables, fruits and organic produce.

Secondly, they will attract Indian consumer with a range of inspirational global foods and household brands.

Thirdly, by supporting domestic farmers will try ensuring supplies of essential raw materials to them.

Surely, these should engage shoppers’ and farmers interest–but what needs to be seen is whether they can effectively combine these benefits, with the familiarity, convenience and personalized shopping experiences that the local Mom & Pop  or “kirana” stores have always offered.

In emerging markets where FDI has been allowed, it has been observed that organized retail can’t grow beyond a point. The average share of Modern Retail in China is about 25%. Back home where it is open to large Indian corporations, only about 25 to 27% of trade is through Modern Retail. Extensive Market research indicates that an average family does three kinds of Shopping- daily, weekly and monthly. In monthly shopping, people usually buy groceries in bulk from larger stores for better deals. Weekly & daily purchases are top-up purchases and the key driver here is convenience. This is largely driven by door-to-door delivery. Modern Retail will struggle to offer such a facility.

Indian organized retail industry is one of the Sunrise sectors with huge growth potential.

Total retail market in India stood at USD 350 billion in 2007-08 and is estimated to attain USD 573 billion by 2012-13.

India is the second most attractive retail destination‘s globally from among thirty emergent markets. Foreign companies ‘attraction to India is the billion-plus population. Also, there are huge employment opportunities in retail sector in India. India‘s retail industry is the second largest sector, after agriculture, which provides employment. FDI in Retail is a blessing which would lead to massive job generation, inflow of foreign investments in villages, reduce farm wastage, provide farmers’ their due in form of higher prices for their produce and will not have any impact on a traditional Mom & Pop store or ” kirana” merchants in any way whatsoever. The strong back-end infrastructure of organized Retail would help reduce wastage from farm production and improve efficiency of a highly-fragmented food supply chain in India and give the much needed push to small & medium scale manufacturers where they can utilize multi-brand Retail chains as marketing interface to promote their brand among masses.

iVend Retail Management Suite is a complete solution from CitiXsys. The suite provides retailers a real time view of their operations with centralized control enabling effective and faster decision-making. It helps retailers succeed in their business by providing connected modules including: in-store management, eCommerce, Customer Loyalty Programs, Pricing & Promotions, Inventory Management & Planning, and Business Intelligence & Analytics

Filed Under: Retail Trends Tagged With: , , ,

How to increase Sales and Customer Loyalty in Mobile Marketplace?

September 25, 2012 by Leave a Comment

As the economy slowly begins to return to a state a stability, the large majority of consumers are still feeling hesitant as they begin to wade back into the waters of retail Loyaltyshopping. It is because of the reluctance to spend that most industries have enlisted the help of some kind of retail management system to assist with boosting sales, tracking inventory, and managing customer loyalty programs. Because these loyalty programs are so important in acquiring and maintaining customers, it is critical that retailers remain ahead of the curve with the latest technologies. Making use of a strong retail management system will help you to attract and encourage buying from consumers via mobile loyalty programs.

Why should I go mobile for my retail loyalty program?

In today’s world, everything from friendships to ordering pizza have gone mobile – so why shouldn’t your loyalty program? With the ever growing popularity of cell phone apps and the usage of tablets, consumers are demanding that retailers stay on top of mobile market trends by catering to their every need in a way that is easy to access and use, even while on the go. Here are a few of the many reasons that your retail management system should allow for mobile loyalty programs.

  • Impact before checkout – On the whole, consumers and retailers alike have grown accustomed to the fact that many loyalty programs don’t do much more than add “points” to an account. Once these virtual points reach a preset threshold, the customer will receive discounts upon checking out. The problem with this system is that once the consumer has reached checkout, it is too late to encourage an increase in spending as the customer has already finished shopping. When your retail management system incorporates mobile-based loyalty programs, on the other hand, consumers are able to access and view their benefits throughout the shopping process which will encourage them to buy more.
  • Personalization – Another great advantage to mobile loyalty programs is that it allows for personalization. Each time a customer checks in, your retail management system will be able to learn what appeals to and interests these consumers most. In this way, you will be able to provide personalized offers that will yield a higher response rate.
  • Social Media – Your retail management system should be able to link mobile loyalty programs into social media. Consider the impact of online communities like Pinterest on social networking. People love to share their great finds with their friends! Mobile loyalty programs that are hooked to social networks will allow customers to share their purchases and loyal activity with friends which reinforces the value of what they have bought while offering you free advertising.
  • Mobile Payments – One of the latest trends in cellphone and tablet apps is the ability of consumers to make payments directly from their phones. It is being predicted that the widespread usage of mobile devices to make payments at retail location is closer at hand than you may believe.

Quick facts-

Still unsure if incorporating a mobile loyalty program into your retail management system is right for you? Consider the following:

  • 73 percent of consumers say they have used their mobile devices while shopping
  • 47 percent of shoppers rely on smartphones to learn more about a product before buying
  • 93 percent of people who use apps in stores make a purchase at a physical location

Your consumers are already going mobile in your store – why not use to to your advantage? Mobile loyalty programs are the wave of the future and will lead to increased consumer satisfaction and higher overall revenue.

 

Filed Under: Mobility in Retail

Inventory Pro 6.6.7.0 version released

September 12, 2012 by Leave a Comment

About Inventory Pro

Inventory Pro is a light Warehouse and Inventory Management application from CitiXsys. It is tightly integrated with SAP Business One and enables users to effectively execute inventory management across the organization. Inventory Pro enhances the inventory management features of core SAP Business One, extending the core functionality in relation to inventory management when dealing with multiple items, Bin Locations, Available to Promise, Multiple Units of Measure, and  Allocations.

Release Description

This document outlines the enhancements / bug fixes incorporated in Inventory Pro version 6.6.7.0
Inventory Pro version 6.6.7.0 is only supported on

  • SAP Business One 8.8 SP00 PL07 and above
  • SAP Business One 8.81 PL05 and above
  • SAP Business One 8.82 PL04 and above

Inventory Pro version 6.6.7.0 will not be supported on the following environments:

  • SAP Business One 2007
  • SAP Business One 2005
  • Microsoft SQL Server 2000

Contact CitiXsys support for details on Hardware and Software specifications for Inventory Pro version 6.6.7.0.

  • You must install Crystal Reports 2008 Runtime with this version of Inventory Pro.
  • With this version of Inventory Pro you would need to install .Net Framework 4.0

Enhancements
Following features have been added / enhanced in the Inventory Pro version 6.6.7.0:

  • Archive Failed Transaction Log – An Archive button has been added to the RF Transaction Log screen and World Ship Transaction Log screen to archive integration logs of transactions which fail due to manual processing by the user.
  • Item Label Customization – With this release of Inventory Pro, the Item Labels can be customized based on a Stored Procedure similar to other Inventory Pro reports.
  • Prompt for Pick Confirm – A new setting has been added to the Inventory Pro document Settings to display a Prompt for Pick Confirmation in Order Management.

For more details Contact us or write to us on info@citixsys.com.

Filed Under: Blog, Product update

TOPGOLF – Integrated Store functions for efficient & effective Retail management

August 6, 2012 by Leave a Comment

COMPANY : PT Topindo Lucky Sport ( TOPGOLF)

Country : Jakarta, Indonesia

Industry : Speciality Retail – Sports

PT Topindo Lucky Sport is a leading retail company dealing in GOLF equipment, accessories & apparel under the brand name TOPGOLF. The store is one of the biggest golf equipment store in Indonesia & they not only sell golf club but also offers club fitting.

TOPGOLF was established in 2007 where they opened their first store in Bellezza Shopping Arcade, PermataHijau, South Jakarta. Expansion soon followed by topening a chain of stores across Jakarta. They also have stores outside Jakarta such as in Bandung, Balikpapan and Banjarmasin. The TOPGOLF Chain has already grown to 16 stores& very soon they will open another store in Bali. Currently TOPGOLF chain of stores is present in Jakarta, Java, Kalimantan & Sumatra.

The company has aggressive plans of expansion this year with the launch of its new business unit “BIKE” which too will run on iVend retail.

TopGolf

Challenge

  • Non-integrated data management
  • Inefficient stock monitoring & movement
  • Inadequate Customer Information
  • Complex & inaccurate data retrieval process

TOPGOLF – As a leading provider of Golf accessories & a wide range of products is a chain that has been continually growing. The company was previously using a home grown legacy system that failed to cater the requirement of uninterrupted inter store connection.

As the number of stores grew they failed to consolidate & update data on a single location that led to constant discrepancy at store level & delays in processing of orders. Company wanted to take advantage of the latest retail technology in order to offer its customers the most efficient and streamlined purchasing experience, with a focus on fast, effective, and efficient service to each customer. In addition, the company needed an Integrated solution that facilitates control on their stores & showrooms across geographical locations.

Solution: iVend Retail Management Suite with SAP Business One

Benefits :

  • Increased employees’ overall efficiency by eliminating work duplication on disintegrated processes
  • Synchronized data transfers between Stores & enterprise ensured accuracy across Retail chain
  • Considerable reduction in stock errors and replenishment planning errors
  • Achieved faster order processing

iVend Retail has considerably helped TOPGOLF in smoothly upgrade to a Retail system that gave accurate, reliable & integrated Data in a very short time span.

Customer now is fully functional on a unified solution that leverages every customer touch point and connects the entire retail operation—with a goal of knowing, engaging with, and serving their customers better. All of company’s 16 stores are connected to the same backend server & iVend’s failsafe integration with SAP keeps the Head Office always connected with the store operations across the complete Retail chain.

“iVend Retail has been able to facilitate the integration of the transactions of starting a store, iVend Enterprise Server to SAP Business One. It has integrated & Synchronized data between the SAP system with iVend Enterprise, Enterprise iVend with Store / shop and store / shop with a store / shop. We have been able to Reduce Errors in Coding & re-entry of data.” 
Erna, Finance Head – TOPGOLF, Indonesia

 

Filed Under: Customer reference Tagged With: ,

Cross Channel Rewards to boost Customer loyalty

July 17, 2012 by Leave a Comment

Cross channel Rewards to boost customer loyaltyIf customer loyalty is important for the success of your business—and it obviously is—it becomes even more so in an economic climate like the one we are experiencing today. Fortunately, new innovations in the retail sector like the advent of online and mobile channels has made it much easier for you to launch targeted and cost effective campaigns to promote long-term relationships with your customers.

It is important to note however that such campaigns should ideally be redeemable through the channel of your customer’s choice. To maximize success, you need to promote brand advocacy across all sales channels using a mix of technology and business capability that allows your customers to engage with your brand on their own terms. You can accomplish this by taking the following steps:

  1. Implement a system-wide strategy for gathering and evaluating customer information for personalized promotions, with a centralized marketing database to give you a unified view of your customers, and facilitate unified messaging and channel strategies. Also, appoint a customer officer to supervise and manage all aspects of your customer loyalty programs, including promotions, events and campaigns.
  2. Designate a cross-departmental team to set guidelines for tracking and measuring the success of your loyalty systems, making sure that customer needs are a key component of your cross-channel loyalty offerings and that you maintain a consistent message rather than sending varied messages depending on channels of delivery. You want to know that you are using all sales channels to attain integrated customer loyalty programs resulting in retention, engagement and reactivation.
  3. Integrate mobile marketing into your cross-channel loyalty programs by taking advantage of strategies like mobile coupons delivered through web marketing, mobile apps, Short Message Service (SMS) and Multimedia Messaging Service (MMS).
  4. Conduct social media campaigns. For example, start up an online community as part of an opt-in micro-site with information on products, promotional offers, and web events exclusively for your loyalty members—then expand to include games, online contests, in-store events and mobile device interactions for loyalty customers.
  5. Identify more ways you can use online communities to connect with target populations as part of an integrated customer loyalty program. You might want to create fan pages to form exclusive communities with user generated content and promotional offers that allow consumers to follow and interact with you online; or set up your micro-site so when customers engage with your brand you can receive suggestions regarding product and operations. You can then implement the ones you judge beneficial to both your brand and your customers, giving them a sense of being part of a special community and of having part ownership in their own shopping experiences.

Additional components commonly used as part of an effective loyalty system include:

  • Membership discount cards as part of a paid plan program offering specific promotions to its members and access to exclusive deals and promotions around seasonal merchandizing.
  • Rewards or frequency offers for retaining current and regular customers, typically extending benefits based on how often the customer shops, like dollars or point perks when specific spending or frequency thresholds are crossed. This might also include a multi-tier loyalty program aimed at rewarding your most lucrative customers and personalizing their purchasing experiences by providing incentives like pre-sales on select items, priority access to products with limited inventory, discounts, and exclusive offers based on their purchasing patterns.

A proper mixture of the above components across all channels while operating a thoroughly integrated cross-channel loyalty program is an extremely effective recipe for boosting long-term customer loyalty.

Join our Webinar on  23rd July’12 to get an insight into Retain Customers with Integrated eCommerce & customer Loyalty

Click here to register for the Webinar

Register

Filed Under: Customer Loyalty, Ecommerce

Six ways to prosper Online retail business

June 25, 2012 by Leave a Comment

Getting started in setting up a fancy eCommerce store with attractive features can really not start till one gains faith of the browsers to our online portal. eCommerce businesses globally are facing a fierce issue Browse but not buy behavior from online community.eCommerce

To combat abandoned carts, what steps must a Retailer really take??

The only possible way out to this is by gaining trust, which means by gaining the confidence of visitors to your site so that they buy from your online store without any fear. The best possible way through which online retailers (especially pure online retailers – with or without inventory) can gain trust is to “HUMANIZE THE ONLINE STORE”.

Question in focus is how?

It simply refers to making your online store more interactive by providing value added features  which ensure the genuinity of transactions to online shoppers & makes them  believe that they a dealing with are a real business and/or person to automated machine or a piece of junk software.

There are a few strategies that can help you humanize your eCommerce store, which in turn would help you gain trust and build a huge & loyal customer base.

Chat Live: Adding a LIVE CHAT button on an eCommerce website is a method for telling people that their queries will be straightaway answered by the appointed customer support representatives. More often, live chats are text based & one can easily manage resources from their existing Brick & mortar channel without much of  pain

Speak Live… with your customers: Providing a facility for your online shoppers to speak to you or your associates is one of the best ways to humanize online business. Employing Toll-free numbers has been a globally accepted phenomenon to interact with your client & reaffirm that he is doing business at the right place. With Cloud telephony becoming a rage call back forms or click to call functionality too can be conveniently integrated to an eCommerce portal.

Broadcast Live: Videos of product reviews, demos, and so on from your product expert would also add value. … Videos are one of the most effective ways to communicate with the modern mobile, social shopper, it generates curiosity and has been a great medium to generate sales.

Mail Live: Another feature that can help is email forms and email ids provided on your website. It allows people to email instantly to reach you if they have any queries.

Answer Live: Online shoppers are always on the quest for product information, so they ask questions on forums, visit review sites and other authentic sources. Making your staff/product experts available at these places for answering these queries will help shoppers gain trust.

Be Social:  Integrating your online store to the social environment contributes a lot towards humanizing your store. Social media plays a monumental role in brand building; there are numerous tools to publish yourself and network with end users directly. Successful online retailers have used them to track customer preferences & choices and have succeeded in outshining others who didn’t

Filed Under: Ecommerce Tagged With: , ,
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