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Business Drivers for Retailers:
Customers are becoming smart purchasers thus gaining deeper insight into customer purchase behavior is another important goal for retailers. But achieving these goals is challenging because of key business issues retailers face today:
Poor Customer Connection
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Customer purchase habits and desires are difficult to track. |
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Customers are more knowledgeable about products and competitors, increasing the tendency to frequently shop across retailers. |
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Customer purchase habits and desires are difficult to track. |
Inefficient Store Operations
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Real-time visibility to out-of-stock situations at the store level is lacking. |
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Out-of-stock situations aggravated by lack of visibility into current supply chain status. For instance, managers have little exposure to current shipment locations and estimated arrival times. |
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Inventory received is not quickly reconciled with inventory ordered. |
Low Business Insight
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Key business trends and insights are hard to manage, analyze and view. |
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Sales and marketing campaigns are ineffective due to inability to map demographic data against key customer attributes. |
Experience the power and profitability of the iVend Retail Solution for SAP Business One through front-end point-of-sale (POS) units. Developed on .NET technology with Microsoft SQL platform at the back end, the Retail Management Application is compatible with OPOS hardware primarily delivered by the broad CitiXsys channel of integrated resellers.
The iVend Retail Solution for SAP Business One can help retailers reinforce consumer connectivity while taking advantage of the unique features of SAP Business One on a flat architecture, which is both scalable and flexible for growing retail companies.
To illustrate the power of iVend Retail solution we are using the retailer “Retail Store (RS)”. This regional retailer has 10 stores, one main distribution center, 150 employees, 30,000 total stock keeping units (SKUs), 20 cash registers per store and 12 full time employees per store. Each store remains open for approximately 14 hours a day. RS has recognized the difficulties of competing with the “Big Box” retailers within its market-space, and on further research has identified some of the business needs of its customers.
RS chose to adopt a strategy based on high-end customer service, detailed inventory management and adopting dynamic pricing approach. Translating this strategy to store operations required the company to have the following:
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The ability to track all customer purchasing habits, including marketing to those high volume customers. |
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Tools that can provide sales associates with new product information, customer
interaction techniques and access to general information without taking them off the sales floor. |
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Knowing inventory levels not only at the store level, but also at their external locations including both stores and main distribution warehouse. |
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Setting up advanced pricing promotions that help them keep pace with the “Big Box” market leaders. |
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